but, there are still headwinds facing the frozen food sector. many americans have heard the message that fresh is best. and the texture of frozen vegetables turns some people off. . .

olivia mitchell: i think so. i mean, fresh and local is, you know, what they say is - tends to be healthier. . and in some cases the frozen fruits and vegetables were better than fresh," barrett says. for instance, most of the frozen fruits and vegetables had higher levels of vitamin e. .