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allison aubrey, byline: like a lot of us, olivia mitchell (ph) has had some preconceived notions about frozen food. she prefers to buy fresh produce. .
"their serious adverse incident process has been wholly inadequate and what we have heard this week is a damning indictment of the western trust. .
but, there are still headwinds facing the frozen food sector. many americans have heard the message that fresh is best. and the texture of frozen vegetables turns some people off. .