barrett: typically the freezing facilities are very close to the place where the vegetable is grown. so within hours, that vegetable is frozen.
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“it may be just out of an abundance of caution and privacy. certainly, staying a little longer may imply that this is a little bit more of a complex situation.”
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but, there are still headwinds facing the frozen food sector. many americans have heard the message that fresh is best. and the texture of frozen vegetables turns some people off.
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