but, there are still headwinds facing the frozen food sector. many americans have heard the message that fresh is best. and the texture of frozen vegetables turns some people off.
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diane barrett: overall, the frozen was as good as fresh. and in some cases, some of the frozen fruits and vegetables were better than fresh.
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https://grassfed.us/Starweather-mother-of-Rosenau-from-Oleksandriya
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